Snapchat (launched in 2011) is a popular social network with 600 million users who exchange photos and videos that disappear quickly after viewing.By 2024, the platform had entered the top 5 global social networks with 443 million daily active users. Its features include feeds, stories, subscriptions, likes, and comments, reminiscent of Instagram and TikTok. Thanks to this, the service is actively used by webmasters to get conditionally free traffic.
Distinctive features of Snapchat
Although Snapchat is similar to other social networks in many ways, it stands out for its unique features. The main feature of the service is self-destructing content: open messages disappear after 10 seconds. However, public stories live for 24 hours, and photos and videos are saved in “Memories” for up to a month.
Another distinctive feature is the incredible variety of lenses and filters. With face lenses, you can try on a new look or transform yourself into anyone you want. Rear camera lenses change the reality around you, adding animation.
Target audience
The service is primarily designed for young people up to 24-25 years old. More than two-thirds of the audience is young people. In addition, 59% of American teenagers and 75% of their peers from 25 other countries actively use this app. According to official statistics, 49% of users are women and 51% are men.
We recommend reading the article “Running traffic to a young audience: features and useful tips”
GEO Snapchat
Snapchat is popular in developed countries. According to data provided by Statista, the largest number of users of this platform are registered in India. The United States ranks second in terms of the number of users, and Pakistan ranks third. Other countries with the highest number of users include Saudi Arabia, France, the United Kingdom, Germany, and Turkey. Russia is currently at the bottom of this list.
Content moderation
Published materials are subject to review. Prohibited content is not distributed on Snapchat – it is blocked. According to the platform’s rules, this includes:
- 18+ content – nude images and videos involving minors, filming the exploitation of minors, coercion to perform sexual acts, promotion and distribution of pornography.
- Promotion of criminal activity, illegal advertising of various gambling games (in fact, every publisher advertising casinos on Snapchat is taking a big risk).
- Knowingly false information with malicious intent, spam.
- Insulting statements and harassment in any form.
- Threats, scenes of violence, and causing harm.
- Propaganda of terrorism, hatred, and extremist views.
According to webmasters promoting Conditional free traffic through Snapchat, moderation here is quite lenient. This is due to the enormous amount of content that is physically impossible to check thoroughly. In addition, the platform is interested in attracting as large an audience as possible, so it often overlooks minor violations.
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